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648 Sears St
Philadelphia, PA, 19147
United States


Building businesses in contexts of uncertainty. 



My name is Etan.

Most recently I have been working as an Educational Coach at Flatiron School. I am also a writer and you can seem some of my work here.

Before Flatiron I started Wholesale In a Box with Emily Kerr-Finell. My favorite projects share the common thread of human centered design, digging into the depth of a problem, learning about the people struggling with it and coming out on the other side with a business.  I love to do this quickly, from start to prototype within 2-8 weeks and have started three companies, Wholesale In a Box, The Wild Easy and Whole Delivery

Previously I have worked with the Impact Hub to launch a coworking space, directed operations for StartingBloc and The Urban Farm Company, worked as an executive assistant at Delivering Happiness and was the head Chef at the inaugural Unreasonable Institute/Uncharted.

When I am not working I am typically writing which you can see here. I love to travel and have spent several years out of the US, one year in Israel, Jordan, Egypt and Syria, one year in India and Nepal, one year in Mexico and most recently 6 months in Puerto Rico at Parallel 18. My wife Emily and I live in Kingston New York about 2 hours north of New York City. 

Thank you for coming by! 

See more about my projects or email me.



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